Nash Lyne Gilley

Developing high-performance tennis products involves advanced materials, innovative design, and meticulous production. Cutting-edge materials are rigorously tested for durability, flexibility, and comfort. Designers use 3D modeling to create functional and stylish prototypes. State-of-the-art production techniques, like automated knitting and precision stitching, ensure top quality. This blend of technology and craftsmanship enhances performance and provides athletes with exceptional style and comfort.

At Laurie Felt, we develop quarterly and approximately one year ahead. At any given time, I am working on four quarters simultaneously, all at different stages of the manufacturing process. We develop 35-45 styles each quarter with an 80% adoption rate. Each style has approximately three to four colors and washes per style.

Here you will see a small representation of concept boards, initial sketches, and, of course, the finished product.

As Director of Product Development and Merchandising, I also source raw materials and manage the fitting process while supporting our business relationship with our primary vendor QVC.

A consulting project where I worked with the Christina Lehr team to develop a beautiful collection from initiating all sketches, and technical packets, working with the pattern maker to ensure the fit was perfect, and carrying all styles through to production.

A consulting project I did for the organization Heal the Bay. I developed a small capsule for the organization's online store, sourced all raw materials, developed all bodies & accessories, and carried the project through to production. Additionally, I took all digital flat photos and did the editing.

Vince 2020 / My second season at Vince, we evolved from our core denim selection from Fall 2019 and added additional Spring washes to our core fits. This season was exciting as we developed conscious denim washes using Jeanologia technologies that bring the most advanced fabric and garment finishing technologies.

Vince 2019 / My first season at Vince as we launched our women’s core denim collection. Vince is not known for its denim, but we found a way to bring our iconic denim for the Vince women with four quintessential silhouettes in six classic washes. All styles were crafted from premium imported denim and washed locally in Los Angeles.

DROP / Full package consultant developing from concept through production.

Fall 2018 / This season was a big transitional season for Baldwin as we pushed through many limitations we had with crucial manufacturers and developed a beautiful, cohesive collection. I worked with key manufacturers to create custom denim that is now part of the permanent collection. C/S was developed domestically, and woven tops were developed as full-package imports.

FALL 2017 / This season, Baldwin developed its first original print. We used several techniques and materials, such as silk, printed denim, and embroidery. We explored additional luxury fabrics and trims. C/S was developed domestically, and woven tops were developed as full-package imports.

HOLIDAY 2016 / Inspired by classic American style. Designed, developed, and produced this collection. My team developed custom stretch selvage and beautiful authentic washes. We worked with domestic C/S factories and full-package imports.

SPRING 2017 / This season Baldwin got the chance to expand resources and explore Japanese fabrics to the fullest. We deeply explored American vintage denim for wash and silhouette inspiration. C/S was developed domestically, and woven tops were developed as full-package imports.

This project's idea was that everything could be designed with circularity at the forefront. The juxtaposition of fictional paper dolls and the reality of fashion during the climate crisis was the inspiration. Using the speculative design, I took scrap paper dolls, turned them into a small capsule collection, and sourced all raw materials to make these designs circular and regenerative.

Bonus: Each outfit comes equipped with a customizable space mask as CO2 emissions have reached an all-time high, and current air quality is nearly unbreathable.

A collection of my favorite projects over the five years I was with J Brand Jeans. I worked with a world-class design team at the forefront of premium denim, where I learned the skills that would shape how I work and the pride I place on the garments I help create.

Upcycling adds value by transforming or reinventing an otherwise disposable item into something of higher quality. Chair and bag upcycled from years of denim stockpile in my closet.